Free Bird

Pop singer Rachel Farris and her independent record label are embedding mini-CDs in the lids of 4.8 million soft drink cups to be distributed at movie theaters and amusement parks. One music executive, who asked to remain anonymous, commented on this unique promotion, “As an industry, we want to send the message that we can give away millions of digitally stored copies of popular music, but if anyone else tries it, we will sue the pants off them.”